The connection between you and a horse you’re destined to buy, begins the moment the two of you lock eyes across a crowded paddock. That instant of recognition is often vital to buyers when they’re deciding on a horse to purchase. A flat picture just doesn’t create the same connection. You lose some of that feeling when you’re working with a picture.
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If you’re going to find the perfect place for your horse you’re going to have to get the most out of your horse sales advertisements.
A good sales advertisement is one that can convince a potential buyer to come take that first look at your horse. Start with a basic description of the horse: Age, height, breed and any chronic health problems. When selling a thoroughbred, don’t forget to include their parentage and pedigree as well. The performance of their sire and/or dam is a strong precursor to how effective their performance will be as well if placed in the right hands.
It’s good to mention their training and performance history. Are you selling a professional performer or a comfortable riding hack? Successful horse sales depends on how well the buyer can see that your horse is going to be able to meet their expectations, and their training to date is going to heavily influence their ability to do that.
Is their personality sweet and cooperative or stubborn and willful? If you know your horse you know that no two horses are the same. A tempermental mount demands an experienced rider, while a gentle gelding may be the perfect choice for a young rider. Your horse’s ability to get along with both other riders and other horses is going to affect how well you’re able to place them in a new home.
A thorough description of your horse’s personality, training and experience, as well as your asking price and their location, condensed into a small advert, is the real secret to successful horse sales. That’s the only way you’re going to be able to attract the interest of the type of buyer your horse deserves.
I hope you have enjoyed this article and it has given you an insight into the world of “how and where” to buy horses for sale and horses and ponies for loan. For a huge selection visit one of the top equestrian sites online today please visit: Horse Trailers for Sale.