If you can manage to reduce your marketing mistakes to the minimum, then you’ll stand a better chance of making a killing online by doing your own product creation. We’re offering some tried and tested product creation tips for you to outright swipe and use. For example, if you’re creating a product about pet insurance, then you should go ahead and make sure it’s a solution that people need in that niche.

Research – for lots of marketers you might as well say, dentist, because so many have a tough time researching their product material. The easiest way to find such material is public domain, which is a vast and comprehensive source for your product creation needs. There is a lot to this area, but generally speaking all copyrights have a set period of time before the copyright will expire, and if it’s not renewed then it will become public domain (PD) information. One of the many advantages of PD content is you have the ability to market it in whatever fashion or form you want. One huge advantage of PD is that it was professionally edited plus it served its duty to the market – it more or less has proven itself. Sure it’s old, but a lot of information is just as valid and useful today as it was back then. Do keep in mind that there is nothing to stop or prevent you from transforming that material into a useful form that will be accepted, today. It’s all about re-packaging it in such a way that people find it appealing. Remember the whole point is to make the process easier for you and create products that require less involvement on your part. Once you start off by putting your efforts in this direction, you’ll realize that public domain is actually a goldmine that is waiting to be leveraged by the smart ones. Creating products from nothing takes work and dedication, and sometimes there’s no guarantee of success; so that is what makes this approach so powerful and appealing. There is almost no end to the ideas you can glean from the net for product creation to fill a real need. You do, however, need to follow some proven guidelines for doing this rather than just deciding to try something for a week and then another the next. Keeping tabs on the latest and most popular trends on the net is just one effective approach to getting product ideas. Your part comes in with keeping a close eye on things, and then when you see something with potential you’ll have to do more research for viability. The basic idea is to identify an up-trending subject/area, and then find a product that will appeal to them and get it live while there’s still interest. It’s not difficult to research and monitor what is becoming popular. Take some cues from media such as magazines and television programming. What are multi-millions in ad spend being used on? Now that right there can tip you off to a trend with a product withing a reachable market. Creative thinking that is a bit removed from the standard box will pay off for you. For instance, if you find 4 different products targeted towards the sainsburys pet insurance niche, then you can combine them to create a new product.

Another hot product creation trend that has gained popularity in the past few years is creating and selling solution based videos to a target audience. A growing number of people prefer to search for visual solutions that can help them with their needs. Many find that learning by way of video works better for them than reading information. Videos offer greater perceived value in the minds of customers over written products. Some people find learning easier when they have a video presentation offering real examples and visual images. For instance, rather than try to explain a recipe in words, you can show your technique directly using a video for a clearer understanding. So you can simply go ahead and focus your efforts on creating video based information products rather than simple ebooks/reports. Lots of marketers drop the ball because the do not distinguish themselves of their products, so that is something you can easily do and the advantage will be on your side.  Remember, if you’re using PLR material to create a product like vip pet insurance, then make sure you put in the extra effort to make it unique.